Sweptail is a highly bespoke motor car created by Rolls-Royce to fulfill the dreams of a single customer. Unveiled at Villa d’Este for Concorso d’Eleganza, it evokes the drama of the swept-tail Rolls-Royces from the 1920s.
When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.
The owner of this car, who doesn’t wish to be named, has deep pockets. Very deep pockets, since the special Rolls is rumored to cost around $13 million. The unnamed gentleman came to Rolls-Royce to realize his vision of a one-off luxury motor car that would evoke the beauty of coachbuilt Rolls-Royces of the 1920s and 1930s. He asked for a two-seat coupé featuring a large panoramic glass roof.
That motor car is here, now and is christened ‘Sweptail’.
Presenting the car to the media at the Concorso d’Eleganza at Villa d’Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
‘Sweptail’ – how the vision became the reality
“Sweptail is the automotive equivalent of Haute Couture,” comments Giles Taylor, Director of Design at Rolls-Royce Motor Cars. “It is a Rolls-Royce designed and hand-tailored to fit a specific customer. This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by.”
It took a number of years for Taylor and his team of designers to bring this vision to life. “Our job was to guide, edit and finely hone the lines that would ultimately give our client this most perfect of Rolls-Royces,” says Taylor.
With this hybrid mega yacht concept we want to shift the focus from extrovert admiration, to creating a platform for actively experiencing the beauty of nature and the changing elements.
An elevated dining and viewing area, a tranquil garden surrounding a 20 m pool and a seamless transition to the water at the stern are contributing a complete new and exciting experience on board.
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The ship is based on a classic 108 m mono hull design with the unique combination of elegance and modernity of Scandinavian design.
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At the 2016 Geneva International Motor Show Bugatti unveiled the Chiron, the most powerful, fastest, most luxurious and most exclusive production super sports car in the world. The Chiron is the latest generation of the ultimate super sports car and is a completely new development. The sports car manufacturer from Molsheim, with its long tradition, has taken the unique features of a modern Bugatti to a new level and developed a high-performance machine that has become significantly better in every respect. With a power output of 1,500 HP, unprecedented for production vehicles, an exceptionally high torque value of 1,600 Nm between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new standards in every respect.