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Salvatore Ferragamo will host first online luxury trunk show


by Cathy O’Brien at

Salvatore Ferragamo announced today that they will host their first online trunk show on Friday, August 5. The iconic design house will feature their handbag, shoe and ready-to-wear collections during the online trunk show which will allow clients to pre-order from the fall collection. Salvatore Ferragamo will host the trunk show for three weeks; giving fashion-savvy shoppers ample time to place their fall orders. The trunk show is only being offered to customers in the United States.

Elettra Rossellini Wiedemann, granddaughter of Ingrid Bergman and a longtime friend and client of Salvatore Ferragamo, will model the fall and winter runways looks for the trunk show. “I absolutely loved being a part of the Fall 2011 Ferragamo look book, not only because the clothes are gorgeous, but also because I have been an avid admirer of Ferragamo for so many years! The materials are luxurious and the designs are fun and feminine with a hint of strong men’s tailoring. I found the collection to be glamorous and sexy but still chic and sophisticated!

Shoppers will also be treated to the new photographs from the fall advertising campaign modeled by Daria Werbowy and Mathias Lauridsen and photographed by famed fashion photographer Mikael Jansson. The pictures were taken at the Villa d’Este in Lake Como, Italy.

The Salvatore Ferragamo online trunk show is unique in the luxury, online marketplace. There will be a user-friendly styling tool which allows customers to mix and match pieces together to see how they will look. The online styling tool will also allow clients to piece together looks from the runway designed by Creative Director Massimiliano Giornetti. Shoppers will also have the ability to share the looks they create on Twitter on Facebook.

The Salvatore Ferragamo online trunk show is the perfect chance for handbag fans to pre-order the handbags they love from the design house’s fall 2011 runway collection before the most popular styles are sold out.

The Salvatore Ferragamo online trunk show will go live on Friday, August 5, 2011 at

video bonus : The Making of Salvatore Ferragamo AW 2011 Campaign



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