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Newspaper Launches Online Luxury Store

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at L2 blog
Newspapers were once a tool for advertising or selling products to consumers.

But this month The International Herald Tribune has teamed up with a seasoned online fashion retailing expoert to launch its own online store to sell products to its readers.

The IHT – the global edition of The New York Times – has partnered with Couturelab.com to launch a luxury goods store IHTGiftStore.com.

Couturelab.com was created by Carmen Busquets, a co-founder and cornerstone investor in net-a-porter.com.  She planned Couturelab.com as a “laboratory of ideas” and a brand focused on supporting craftsmanship and heritage. Today, Couturelab.com is an e-commerce gift site which sells rare products from around the world.

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