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Newspaper Launches Online Luxury Store


at L2 blog
Newspapers were once a tool for advertising or selling products to consumers.

But this month The International Herald Tribune has teamed up with a seasoned online fashion retailing expoert to launch its own online store to sell products to its readers.

The IHT – the global edition of The New York Times – has partnered with to launch a luxury goods store was created by Carmen Busquets, a co-founder and cornerstone investor in  She planned as a “laboratory of ideas” and a brand focused on supporting craftsmanship and heritage. Today, is an e-commerce gift site which sells rare products from around the world.

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