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Louis Vuitton New Bond Street Maison opening

Celebs attend Louis Vuitton's New Bond Street ...
Image by jaimelondonboy via Flickr

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by ILVOELV

Louis Vuitton opened its doors to its New Bond Street Maison in London on May 28th 2010. This is the most important date in Louis Vuitton’s 125-year association with the city of London, since it opened its first store in 1885. This Maison, which reflects Louis Vuitton’s rare art-de-vivre and savoir-faire, is conceived as the home of a collector who loves only the best and the rarest.

New Bond Street has been the heart of Louis Vuitton’s presence in London since it first opened its doors there in 1900. Since the eighteenth century, when auction houses first established themselves on the street, closely followed by jewellery and fashion emporia, New Bond Street has had a reputation for supplying the best of luxury goods and is today one of the world’s premier locations for international luxury brands.

Louis Vuitton New Bond Street Maison opening Party

For Yves Carcelle, Chairman and CEO of Louis Vuitton, “London is one of the most important fashion and cultural cities in the world which brings together heritage and innovation. Opening a Maison in London is an expression of our belief and optimism in the future of this city”. To continue the journey with London, Louis Vuitton has launched at this occasion the “Louis Vuitton Young Arts Project” : an unprece- dented partnership with five of London’s leading cultural institutions, with the aim of contributing to the development of the cultural and artistic dimension of young people’s lives in London.

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