Dior Launches New Beauty Site, Offers E-Commerce and Interactive Features (Directed by Sofia Coppola!)
By Cheryl Wischhover at Fashionista
Coppola Direction: There’s an interactive pop-up book, and you can watch the Sofia Coppola-directed Miss Dior Cherie commercial. The “making of” clip is arguably cuter than the actual commercial–though the commercial is pretty darn cute.
Auction: Dior is holding an auction on site now through December 15 with some truly over the top prizes including a Dior-inspired trip to Paris (whatever that means it can’t be bad), a private makeover by a Dior show artist, and a trip to St. Maarten to visit the Dior institute. 100% of proceeds benefit Look Good…Feel Better, a charity that helps people who are undergoing treatment for cancer, and the American Cancer Society.
Make-up Tutorials: There are how-to videos for many of the products and tips for how to choose colors. There’s even a feature in the Dior Addict lip gloss tab under “What’s New” that allows you to upload a picture of your outfit and it will help you choose what color to wear. (I’ve been wearing Black-Tie Plum a lot lately).
bonus video : Dior Inspired makeup tutorial
For History Buffs: If you’re into fashion history or love your juice, there’s tons of information about the House of Dior in general and the making of the various fragrances. You can also find some gorgeous runway and backstage shots.
The whole site just oozes a chic, hip, French vibe, with a fun soundtrack to boot.