Too bad the holidays are over, because here’s a bar of gold designed by Jean Paul Gaultier for the Dallas-based Dillon Gage Metals. To the right is the 24 karat bar with a Gaultier logo that’s selling for a cool $1,826.33 with a $25 handling fee. And if you’re aware of what gold costs right now, you’ll notice that there’s a 10% markup in place due to the fact that it’s designer gold.
Company president Terry Hanlon says, “Never before has a fashion icon designed a gold ingot. The Gaultier bar is a one-of-a-kind, limited-quantity collector’s piece that not only is a great investment but it will also become a piece of history.” That being said, it’s hard to think of the gold bar being something more than a high-end version of these babies.
Storied French luxury brand Hermes is not known for being cheap, and soon they’re about to become even less not cheap. The company stated back in November that they were planning to raise prices in several markets, including this one, due to “significant raw-material cost increases, particularly for silk, cashmere and crocodile skin.”
Today, Mizhattan is reporting that the price hikes are nigh: Nine percent markups on leather bags, accessories, scarves, and shoes are slated to happen at the end of January, which means that this day bag, for example, currently retailing for $4,050, will soon cost you an extra $364.50.
Though that’s a bit of a kick in the gut, the price increases have already taken effect in Europe and parts of Asia. So, actually, you can tell yourself you’resaving money on any Hermes purchases between now and when the increase goes into effect
A new social-network shopping site, motilo.com, with links to high fashion e-commerce sites, makes online shopping with friends more like the real thing.
Think of it as Polyvore meets Facebook. Register and invite friends to create head-to-toe looks, all the while video-chatting with your fashion buddies. “It’s that power of referral that will often help tip you into making a purchase,” said Sofia Barattieri di San Pietro, the site’s chief executive, who came up with the idea on a shopping trip to Paris with a friend. All of the items featured are linked to retailers like net-a-porter.com and farfetch.com.
You will also find photo shoots; outfits put together by contributing stylists, including Anna Dello Russo, the designer Laetitia Crahay and the French fashion journalist Mademoiselle Agnès; and fashion available only on the site. Up now: the Muzungu Sisters, a collection of handmade pieces — Moroccan caftans, a Peruvian multicolor bolero — that the friends Tatiana Santo Domingo and Dana Alikhani have collected on their worldly travels.
Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity to film.
The challenge will lie in creating content to fit the medium and engage online audiences. But have no fear, I think this is a challenge that most lifestyle brands are going to be able to tackle with great success.
Here are our top 13 luxury and fashion brand videos of 2011 to inspire greatness in the new year. At the end, tell us which ones you loved most.
1. Hermes – The Black Rider
Hermes hit hard this year with their creative, careful use of digital marketing. Their latest video is something to see.
2. Land’s End – Canvas
Who would have thought that Land’s End could steal our fashionable marketers’ hearts this year with their digital campaign? I never did, but I love what they’re doing.
To introduce chocolate as its color of the month, Kate Spade has brought art to life in this playfully paper-collaged vignette. The film imagines the secret life of an eclectic salon wall.
5. DKNY – DKNY PR Girl Comes Out
When it comes time for an anonymous fashion blogger to come out of the wardrobe, no one can top Aliza Licht. Here’s the video that DKNY created when the vice president of communications revealed she was the personality behind DKNY PR Girl.
6. Lanvin – Fall Winter 2011-2012 Ad Campaign
Proof that a luxury brand that isn’t afraid to have fun. This video achieved viral WOM by simply adding Pitbull to its fall video add campaign.
7. The Holstee Manifesto – Lifecycle Video
8. Net-A-Porter.com – The Ultimate LA Address Book
9. Chanel – Coco Mademoiselle
Chanel’s film about its iconic perfume starred actress Keira Knightley and actor Alberto Ammann, and was directed by Joe Wright. What sent us over the top was the music, “It’s a man’s man’s man’s world” performed by singer Joss Stone.
10. Benefit Cosmetics – Holiday Relief
The some of funniest internet comedy we’ve seen. We’re loving Benefit’s holiday video on how to get over gifts we don’t want. Praised by L2 Think Tank for their launch in China and relaunch of their web presence internationally, Benefit is one of the few socially savvy beauty brands producing conversation worthy video content.
11. DKNY – Four Play
Donna Karan’s Eldridge Bag inspired the short film Four Play, starring Christina Ricci and directed by Jake Sumner. Produced in partnership with People’s Revolution, the project aimed to drive e-commerce sales through celebrity-driven, viral content. The film was the subject of over 40 features online, including articles on WWD, The Wall Street Journal and CocoPerez.com. Additionally, Four Play was selected for the LA International Short Film Festival.
12. Simple.Honest.Work – For 37Signals
Jason Fried of of 37Signals hired Simple.Honest.Work to create the company’s holiday gifts, here is the documentary of the product. Beautiful.
13. Edun – Pioneers
The Edun Pioneers campaign, featuring male social entrepreneurs in a series of videos and an adjunct print publication. The best organizations are those that produce products that meet real needs – Warby Parker
French fashion empire Hermès has created a microsite called Hearts and Crafts that showcases the detailed craftsmanship and quality of its products through inside glimpses into the making of its branded products.
The Hermès Hearts and Crafts site features videos and interviews with the designers and employees behind the brand, from leather-cutters to silk-drawers. The Web site also features a full-length movie that was first shown in select movie theaters and museums this past fall.
“Through this new site, Hermès provides glimpses into their company and how their products are hand-produced,” said Dalia Strum, president of Dalia Inc., New York.
“More importantly, they are giving a voice to the craftsmanship of how Hermès is actually created,” she said. “It’s inspirational, as each worker truly has a passion for their vocation.” Ms. Strum is not affiliated with Hermès , but agreed to comment as a third-party expert. Hermès did not respond by press deadline.
Starring role The microsite can be found at http://hermesheartsandcrafts.net and is divided into four sections: The Film, The Craftsmen, The Visitor’s Book and Scheduling.
Hermès also gives site visitors a chance to change the language of the site in the upper-right-hand corner. The welcoming page features the title of the site, a subtitle that reads “the people that make Hermès” and an invitation to watch the feature film, which was created by Frédéric Laffont and Isabelle Dupuy-Chavanat.
The film is 48-minutes-long and spends about five to eight minutes each with various Hermès employees.
A leather cutter is featured in the video
A majority of the employees speak in their native French language and describe how they arrived at Hermès while going through their daily tasks. The video includes subtitles.
The video contains a sharing icon that lets viewers post the video to Facebook and Twitter or email it to friends.
The Hermès video played from August-November last year in more than 20 cities including Milan, Tokyo and New York.
Smooth selling Hermès’ Hearts and Crafts microsite also contains a tab dedicated to 10 of the behind-the-scenes employees of the brand.
The workers include a leather cutter, a saddler, a jeweler, two leather craftsmen, a polisher, two glass-makers, a drawer on silk objects and a colorist.
Each craftsmen has his or her own page within the tab that displays a picture and short text as well as a video.
The videos are one-and-a-half minutes long and highly serious. They explain what makes that individual so dedicated to their job at Hermès and how they became employed there.
The microsite also features a Visitors’ Book section.
Elise is a colorist for the brand
Under this tab, Web site visitors can share their thoughts and opinions on the microsite content, the feature film and the Hermès brand.
Hermès has been pushing the microsite though their Facebook page by posting links to the page and to the film.
Opening up the world of Hermès and showing the time, dedication and passion that is necessary to make the products helps Hermès defend its luxury status and explain its high-prices. “It’s important for luxury brands to provide behind-the-scenes glimpses to truly appreciate the heart, soul and craftsmanship that goes into each individual item,” Ms. Strum said. “In terms of Hermès’ luxury aspect, being able to actually see each item being handcrafted as opposed to manufactured in a factory, increases their individual value,” she said. “They are truly artistic pieces, created from the genuine passion of each artisan.”
Kunis appears with new versions of the Miss Dior handbag.
By MILES SOCHA at WWD
PARIS — Christian Dior is doing a fashion pas de deux with one of Hollywood’s hottest young talents.
“Black Swan” star Mila Kunis has been named a new face of the French house, and will appear in its spring fashion campaign, shot by Mikael Jansson and slated to break this month in international editions of Elle, Vogue and Madame Figaro, starting with China on Jan. 15, followed by Italy, Russia and France.
It is to debut in the U.S. in The New York Times on Jan. 29, followed by a range of American monthlies, including Vanity Fair and Harper’s Bazaar.
“Mila Kunis is a very talented young actress; she embodies the true modern woman. Her performance in ‘Black Swan’ was remarkable. She is very gifted,” said Delphine Arnault, deputy general manager at Dior, lauding Kunis’ youthful energy. “We are looking forward to a long relationship with her.”
Arnault declined to disclose budgets, but described a “worldwide media plan” for the campaign.
Kunis was one of the most bankable magazine cover stars in 2011, and she exudes a smoldering chic — dressed mostly in black — in the new Dior spots, which showcase the latest versions of the Miss Dior handbag.
“I’m honestly just learning about fashion,” Kunis told WWD exclusively in a telephone interview, confessing she’s more of a “jeans and T-shirt” type. But on the eve of awards season, the Ukraine-born actress is relishing the chance to don Dior’s glamorous gowns.
“In my daily life, I don’t wear the most feminine pieces. But I love to feel feminine when I’m on the red carpet,” Kunis said, adding that Dior’s dresses exalt the figure. “I find that Dior is an incredibly grounded house. I always thought what Dior does is so sophisticated, feminine and beautiful.”
Kunis won wide acclaim for her turn in the 2010 ballet-themed Darren Aronofsky film, scooping up a Premio Marcello Mastroianni award for best young actor or actress at the 67th Venice International Film Festival. Her “Black Swan” performance also won her nominations for a Golden Globe and Screen Actors Guild award. (more…)
How will we remember 2011? Probably as The Year When All That Stuff Happened. There was no shortage of scandal and intrigue, public unrest and famous people dying. But there were also weddings, births, record-breaking auctions and amazing clothes presented on every catwalk. Which is why we’d like to remember this year’s best moments in fashion — as a reminder that when the rest of the world talks, the fashion world listens, responds and grows.
There’s nothing we love more than a good fashion video, but while the industry just loves to masquerade marketing in movie form, not all YouTube clips are created equal. And that’s why we took it upon ourselves to compile the 11 most entertaining fashion videos of 2011. Some are branded, some are personal, and some are just downright hilarious. (We’re looking at you, Kate Moss.) Take a look and tell us which one was your favorite.
Lanvin had Karen Elson, Raquel Zimmermann, Lowell Tautchin, Milo Spijkers, and Alber Elbaz dance toPitbull‘s “I Know You Want Me”, and it’s totally amazing. The models (and Alber!) all adorably perform a routine that’s offbeat in every sense of the word. It totally reminds us of dancing in front of our bedroom mirror with our best friend when we were ten. It helps that the clothes are great too, of course.
Drunk Dude Vacuums Hotel Bed In Marc Jacobs Lady Dress
This resort preview is totally irreverent, starring a beer-guzzling guy vacuuming a hotel bed while wearing a $5700 embroidered dress and $595 plastic and lace pumps. The entire thing was shot in black and white, save for the green frock and shoes. And it’s so quintessentially Marc.
Chanel Cosmetics Dance Better Than You Do
This video involves characters cleverly crafted out of Chanel makeup products and tools. SO CLEVER. And the plot? “[The] characters embark on a journey that begins with a lipstick-powered automaton blasting through the clouds and ends on more familiar ground, with a model whose chic ensemble channels Mme Chanel herself.” You really have to watch it for yourself to understand the awesomeness. But trust us, it’s awesome.
Kate Moss Gets Drunk With A Depressed Teddy Bear
Meet Misery Bear. According to his website, he’s the “loneliest, saddest and drunkest bear in the world. Nothing ever goes his way… and he’s just trying to get through his depressing life in one piece. He drinks too much, hates his job, and can’t get a girlfriend.” Until the day he decided to spend 24 hours on a bouncy ball, meets Kate Moss, gets drunk, and realizes that even supermodels have their psychotic tendencies.
Tavi Gevinson Sings A Gorgeous Cover Of Joni Mitchell
If you needed another reason to love Tavi Gevinson, her gorgeous cover of Joni Mitchell’s “Case of You” (which she dedicated to Mindy Kaling, natch) should do nicely.
The Most Amazing Makeup Tutorial Of All Time
Cassandra posts tons of makeup tutorials under the YouTube name DiamondsandHeels14, and while the video in question is a year old, it only went viral this year. Cassandra suffers from severe cystic acne — the kind that no amount of medicine can seem to clear up. However, you would have absolutely no clue thanks to her flawless makeup job. We think it’s incredibly brave for Cassandra to show viewers what her skin looks like sans cosmetics, and pretty damn empowering to see how she deals with her insecurity. Three words: you go, girl. Also, do our makeup some time?
Bergdorfs Serves Up Holiday Spirit With A Side Of PUPPIES
Get ready, because this one is a tearjerker! For this year’s holiday video, Bergdorf Goodman went to the dogs. In what is ultimately the most adorable piece of luxury marketing we’ve ever seen, a group of well, erm, groomed canines take over NYC’s fanciest department store for some doggy-inspired holiday shopping. Watch whether or not you love dogs — and finish it for the seriously heart-warming ending.
Zombie Boy Sells Us What May Be The World’s Best Concealer
If you’ve ever wondered what Zombie Boy looks like without all his prodigious body art, this commercial forDermablend Leg and Body Cover will blow your mind.
Beyonce Tames A Hyena In Givenchy Haute Couture
We’re pretty sure the Fashion (with a capital F) in this video is what made this song so successful. Givenchy Haute Couture, Alexander McQueen, Norma Kamali, Pucci, and Gareth Pugh are just a few of the designers whose fierce creations make this video an optical explosion.
Awesome Step Team Breaks It Down In Target Frocks
This clip stars the Bronx’s Bad News step team performing in a number of Target’s re-released Go International dresses (and super cool glasses!). We love it not only for the clothes, but because of the girls’ sick moves.
Zooey Deschanel Goes Back To The Future In Courrèges
The video for “Don’t Look Back” by She & Him (yes, Zooey Deschanel’s band) begins with a dedication of sorts: “In appreciation of the stylists and designers of America,” the screen reads. The highly stylized Jeremy Konner-directed vid has Deschanel rocking Courrèges and Miu Miu, and a group dance number is more than a little reminiscent of those awesome Gap khaki ads from the ’90s. Maybe that’s the point! The whole thing reminds us how annoyingly twee Deschanel is, yet we love her all the same.
The Design Museum in London is planning a Christian Louboutin exhibit to open in March. Grazia got some advance info about the exhibit and how it’s going to be organized, and after reading it we’re already saving our pennies for airfare. Here are a few of the juiciest tidbits:
1. While there’s going to be plenty of shoe porn, the exhibit will also focus on the process of making the shoe, from concept to final product. After all, this is a design museum we’re talking about.
2. The exhibit will also give insight into the design of Louboutin stores. Again, design museum. This is a great way to examine Louboutin’s design aesthetic outside of just footwear.
3. We’ll see Louboutin before he was Louboutin. Before branching out on his own, Louboutin worked for labels like YSL and Chanel, and he also did costume design for theaters. That will be reflected in the exhibit as well, since they’re covering the overall scope of his career.
4. The shoes will be grouped by concept. Some of those concepts include Travel and Fantasy/Fairytale.
5. The exhibit will also highlight some of the collabs Louboutin has done, including “images shot by David Lynch of a number of one-off designs fashioned by Louboutin.”
BIRKINS AWAY: A Hermès handbag has set a world record for the highest price for a handbag sold at public auction, fetching $203,150 at a sale in Dallas, Texas. The bag, officially named Hermès Exceptional Collection Shiny Rouge H Porosus Crocodile 30 cm Birkin Bag with Solid 18K White Gold & Diamond Hardware, sold on Dec. 6 to a collector who wished to remain anonymous, according to Heritage Auctions.
“This is an extraordinary example of one of the world’s most exceptional handbags, and this was certainly an exceptional price, exceeding our highest expectations at every corner,” said Matt Rubinger, director of luxury accessories at Heritage Auctions.
Three other Hermès handbags set new records in the sale. An Hermès 35 cm Matte Brighton Blue Porosus Crocodile Birkin Bag with Palladium Hardware sold for $113,525; an Hermès 35 cm Shiny Braise Red Porosus Crocodile Birkin Bag with Palladium Hardware went for $95,600; and an Hermès Ultra Rare 30 cm Himalayan Crocodile Birkin Bag with palladium Hardware fetched $80,663.