This Fall, Armani Exchange takes you & your fashion into a sexy 3D experience with their new Fall 2010 Advertising campaign. “2020 Speed Style” delivers an intense mood of rugged chic and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdome, where nothing exists except the seductive intrigue of speed and style.
So without further wait, here is the 2D version of this fabulous Ad for your enjoyment!
To see the 3D version, please visit armaniexchange.com
Tom Jarrold, A/X Armani Exchange marketing officer explains more about the brand’s new 3D advertising campaign.
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Armani Exchange is among the leaders in the fashion industry to use 3D images for the main seasonal campaign. Always on the cutting edge of technology and style, Armani Exchange continues to create innovative ad campaigns that directly target the urban, hip & trendy A|X Generation customers. The A|X Fall 2010 3D advertising campaign will run in GQ, V Magazine, and Interview with exclusive A|X 3D glasses for viewing the creative. These ads will direct readers to a specially designed 3D page on the A|X “Life” section of the brands website, where users will be able to view an exclusive 2D and 3D music video based around the A|X Fall 2010 advertising campaign on A|X:TV. The ad was shot over three days on location on a soundstage in Brooklyn, NY, the campaign’s set was constructed to create the stylistic futuristic underworld of “2020 Speed Style.” The whole setting is lit by dramatic light shadow the darkness to provide a mysterious futuristic backdrop to cutting-edge street chic styling and accentuate the provocative energy and intense mood of intoxicating danger. The campaign also features a Ducati 1198S Motorbike as a prominent character, adding an erotic and surreal visual aesthetic to the cinematic-style images.
Shot by photographer Matthew Scrivens and created by an in-house team under the direction of Tom Jarrold (CMO for A|X). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).