Stella McCartney extends ecommerce to Britain with Web site redesign
by Peter Finocchiaro at Luxury Daily
Stella McCartney has launched a redesign of its ecommerce Web site in the United States and Britain, marking the first time consumers from the latter country have been able to buy the designer’s products online.
The Web site is available at http://stellamccartney.com. The brand will extend the site to eight more countries in March 2011, with plans to bolster its mobile marketing strategy in the near future with the launch of an iPad application.
“It was time for an update, and we are offering a new design through a new platform, with new functionalities to create an enhanced consumer experience,” said Stephane Jasper, spokesman at Stella McCartney, London.
bonus video : Peter Finocchiaro, editorial assistant at Luxury Daily, New York
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