Augmented Reality App Provides Virtual Fitting Room for Shoppers

- Image via CrunchBase
By Douglas Quenqua, ClickZ
UPS has used augmented reality technology to take the guesswork out of shipping, and Wal-Mart has used it to do the same for buying furniture. Tobi.com, an online apparel retailer, is now hoping an augmented reality platform can help ease some women’s fears about buying clothes online.
Tobi.com is the first retailer to try Fashionista, a new augmented reality tool from Rich Relevance, a San Francisco-based developer of product-recommendation tools for e-commerce sites. The platform, which was developed in conjunction with augmented reality specialists Zugara, allows shoppers to see an image of clothing superimposed over themselves on their computer screen as if they are holding it up in front of a mirror.
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